The Contiguity Principle 1 (spacial contiguity)

According to Clark and Mayer (2011, p 93) the Contiguity Principle #1 is to place printed words near to corresponding graphics.

In my opinion, the following part of a Rubbermaid product description illustrates both the application and the violation of the Contiguity Principle #1.

The source of the image above is is part of the description of a deluxe kitchen drainer offered for sale by the Rubbermaid Corporation.

This example demonstrates the application of Contiguity Principle #1 in that the words, "SHOP NOW" appear in immediate proximity to the image of a shopping cart.

This example demonstrates a violation of continuity Principle #1 in that the explanation of "Microban" appears at a substantial distance from the image representing the Microban feature.

Reference

Clark, R. C. & Mayer, R.E. (2011). E-learning and the science of instruction: Proven Guidelines for consumers and designers of multimedia learning. San Francisco: Pfeiffer.